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Not OK is OK


As it's #mentalhealthweek2021 we thought we'd share the identity we at MOJO Creative Studio Ltd created for mental health charity Not OK Is OK. The charity wanted to establish a brand that had particular appeal to men and a younger demographic. After researching the target audience we opted for an edgy, street-art style image. We juxtaposed the rough, tough style with a more delicate subject matter, a butterfly formed from two masks looking at each other. The concept visualises the hidden vulnerabilities that often lie behind a strong persona.

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