Learning and development consultancy Improview have been a MOJO client since 2018, and felt that now was the right time to develop their branding. Improview had a strong established identity, using a globe inset within the pupil of an eye, to represent the clarity and improved world view gained by their clients. Our brief was to evolve the brand concept to show the importance of inclusivity in their work, which we did by introducing by designing a rainbow graphic around the globe, and creating some abstract colour wave graphics which will appear in presentation.
