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DEVONLY Packaging Design for The Cream of the West Country

Updated: Jan 19, 2023

We're happy to announce that In recent weeks we have been working with a new Devon-based confectionary business called The Cream Of The West Country.

The business sells Clotted Cream Fudge into retailers across the county, including garden centres and tourist shops. After creating a new brand for the business, we were commissioned to design the packaging for their products.

The brief was to produce two sets of designs, one with a new take on a traditional illustrative style, and a second series with a more contemporary feel. For the first style, we used our own illustrations and stock imagery to create a bright and colourful label.

For the second range we came up with the name “DEVONLY”, and we’ve developed a specific branding around that, with Devonly packaging featuring imagery of an active contemporary lifestyle. The photographic solution includes pictures of paddleboarding, cycling, hiking and surfing.

Both ranges have been snapped up by retailers across the whole of Devon, and are hitting the shelves now, ready for Summer.

You can see the complete set of packaging designs for both ranges here:




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