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ESPORTA MARKETING IN BETTER SHAPE THANKS TO MOJO
OCTOBER 2010

MOJO have begun to supply creative services including concepts, copywriting and graphic design to Esporta Health Clubs. The brand is one of the biggest of it's kind in Europe, with 55 top quality sport and health clubs in the UK. It also encompasses the Tranquility Spa brand. Colleagues who worked with MOJO at Nationwide Autocentres have moved on to join the Marketing team at Esporta, and recommended MOJO's creativity and expertise to help generate a new look for forthcoming campaigns. MOJO have already completed a promotion for the Ambassador's Club, which is a scheme that rewards members for referring friends. The campaign required a concept, as well as a design solution for the graphics within the Esporta brand. Work has now begun on Spa promotions, and a set of Oyster Card wallets for members of Esporta in London.


MOJO'S WINTER CAMPAIGN HELPS HALFORDS BREAKS THE ICE
OCTOBER 2010

A major new campaign designed by MOJO for Halfords Autocentres is helping introduce customers to the new brand. MOJO have been working with marketing teams at Halfords and Nationwide, to establish a brand identity that the public can differentiate from Halfords Retail, but which carries the values of the previous Nationwide Autocentre brand. They have devised a Winter Campaign with creative concepts and graphic design solutions that will help introduce new customers to the brand during the busiest time of the year for car servicing and repairs. The campaign goes live at the end of the month and will run until March.



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