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ESPORTA/VIRGIN ACTIVE AUTUMN PROJECTS FALL INTO PLACE
AUGUST 2011

Following the recent takeover of Esporta by Virgin Active, MOJO have been asked to continue producing marketing communications for the health clubs. As the year moves into Autumn, MOJO have been asked to design a new set of menus, following the success of the previous Summer versions they produced. MOJO have directed a photoshoot of seasonal dishes, which was done on location at the bistro at the Ruskin Glass Centre, Stourbridge where acclaimed chef Chris Williams was hired to prepare and style the dishes. Photographer Stuart Manley produced a set of stunning images, the initial feedback for which has been overwhelmingly positive. Alongside the menu graphic design, MOJO are also producing creative for an entire new marketing campaign to promote a special packages available at Virgin/Esporta spas throughout the Autumn months.

Following the recent takeover of Esporta by Virgin Active, MOJO have been asked to continue producing marketing communications for their health clubs. As the year moves into Autumn, MOJO have been asked to design a new set of menus, following the success of the previous Summer versions they produced. MOJO have directed a photoshoot of seasonal dishes, carried out on location in the bistro of the Ruskin Glass Centre in Stourbridge, where acclaimed chef Chris Williams was hired to prepare and style the dishes. Photographer Stuart Manley produced a set of stunning images, the initial feedback for which has been overwhelmingly positive. Alongside the menu graphic design, MOJO are also producing creative for an entire new marketing campaign to promote a special range of packages available at Virgin / Esporta spas throughout the Autumn months.


MOJO PROVIDE CREATIVE GOLD FOR WESSEX
AUGUST 2011

MOJO have been commissioned to advise on the rebranding of Gold Dealer/Pawnbroker/Finance specialist Wessex. The chain which has a flagship store in Royal Tunbridge Wells, as well as branches around the UK, prides itself on being a high-end pawnbroker for discerning clientele looking to access finance using high value, designer items. They required a new image to make them stand-out on crowded high streets, but which communicated a level of sophistication and professionalism and set them apart from their low-end competitors. MOJO have designed a complete new identity for the chain including a logotype, shop signage and point of sale. After a very successful presentation, MOJO will continue to advise on the rebrand and graphic design in the coming months.



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