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HALFORDS SHINE OVER THE SUMMER THANKS TO MOJO CONCEPTS & DESIGN
APRIL 2011

Halfords Autocentres are delighted with the speed and efficiency with which MOJO tackled a massive part of it's 240-centre rebrand from Nationwide Autocentres. MOJO were tasked with redrawing the map of every centre, in time for the deadline called H-Day, when the rebranding process was finalised. With the clock ticking, and centres rebranding at a speed of up to 20 per week in the last few months of 2010, MOJO had a race against the clock to complete this massive task. In the end the job was finished with days to spare, and the result is a full set of accurate, easy-to-follow maps, in-keeping with the Halfords brand. MOJO have also been one of the leading creative agencies behind the rest of the rebrand, producing concepts and designs for most of the new Halfords Autocentres printed marketing and point of sale.





NEW MENUS INCREASE APPETITE FOR FOOD SALES AT ESPORTA
APRIL 2011

The new menus for Esporta have been hailed a great success with the health club's food outlets. A family-orientated menu and a special breakfast menu, both designed by MOJO has rolled-out across most Esporta clubs. A handful of flagship clubs have also received a unique personalised premium menu, from a concept by MOJO. All menus feature stunning food photography art-directed by MOJO back in February.


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