NEW YEARS LOW RESOLUTION - "THE DECEMBER 25 CHALLENGE"
DECEMBER 2011
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For this years MOJO Christmas card, Creative Director Matt Oakley set himself the challenge of creating illustrations of festive characters using just 25 pixels. It's a style he's been using for recently for his "Pixelebrity" designs, where he illustrates pop-culture icons with an arrangement of 5x5 coloured blocks.
For the Christmas card Matt has created Santa, Rudolph and Frosty the Snowman using this minimalist style, which he says proves that simplicity is often key to successful design.
"It's not as easy as it might seem," says Matt, "the difference between the graphic working and not working is often just the colour of a single block, if you don't get every square correct, no-one will see who it's meant to be".
The Pixelebrity Range is available to buy on T-shirts through online store Redbubble. There are blocky representations of Elvis, Mr T, Freddie Mercury, Bob Marley, Batman, Avatar, Superman, The Hulk and Optimus Prime.
More designs are planned in 2012, and will include more portraits of stars of TV, music, books, comics and film. Matt plans to roll the designs out onto other products including mugs, posters and greetings cards. "There's been a lot of interest in the Pixelebrity designs. I'd be interested to hear suggestions for characters people would like to see".
If you can suggest a character you'd like to see "Pixelebrated", email matt@mojostudio.co.uk, and if you'd like to buy Pixelebrity tshirts go to www.redbubble.com/explore/pixelebrity
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MOJO WEB BANNERS FLASH UP HALFORDS OFFERS
NOVEMBER 2011
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MOJO have designed a series of web banner adverts for on halfordsautocentres.co.uk and on partners websites. The banners include Tyre and Service promotions, as well as launching the Brakes4Life product. Banners had to be produced in a range of sizes and file formats to be compatible with all the sites they are to feature on. |
MOJO DESIGN NOTEWORTHY PADS FOR ADT
NOVEMBER 2011
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ADT Fire & Security have commissioned MOJO to design and produce a set of branded notepads for use at a conference this month. The pads were part of the HR Promises theme, designed by MOJO earlier this year and used by the company's Human Resources department. The conference is for newly recruits and the pads are used to convey ten "promises", statements of excellence which the new staff should adhere to. MOJO handled the concept, graphic design, artwork and printing of the pads. |
MOJO HELP HALFORDS PUT A STOP TO JARGON
OCTOBER 2011
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Halfords Autocentres have been presented with an award for a leaflet recently designed by MOJO. The leaflet explains the autocentres revolutionary new Brakes4Life Guarantee; a product which allows customers to have their car's brake pads and shoes replaced continuously. MOJO were briefed to develop the Brakes4Life identity and once this was approved designed the leaflet, making a complex but advantageous proposition easy to understand. Halfords Autocentres Product department were pleased to receive an award from the Plain English Campaign, an accolade given for communications pieces which simplified, easy to read and free from unnecessary jargon.
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POINT OF SALE DESIGN MEANS HAPPY CHRISTMAS FOR WESSEX
OCTOBER 2011
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MOJO have helped high street jewellery specialists Wessex get ready for Christmas by designing striking point of sale and window graphics. Wessex has had a successful year, thanks in part to their pawnbroking and jewellery buying services which has been very popular with customers recently. With a Christmas design concept, MOJO's printed graphics will help to keep marketing these services, as well as promoting the great value products they have on offer over the festive season. |
NEW MOJO DESIGN ON THE MENU FOR AWARD-WINNING RESTAURANT
SEPTEMBER 2011
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Winners of Gordon Ramsay's F-Word Best Restaurant, Lasan have commissioned MOJO to design a new marketing graphic communications piece to promote the multi-award winning restaurant. The Birmingham establishment was made famous by ground-breaking chef Aktar Islam, who appeared on the Channel Four show as well as being one of the four winning chefs on BBC2s "Great British Menu" last year. Aktar's business partner Jabbar Khan was impressed with the graphic design and creative concept work MOJO have done for both local and national brands and asked them to initially create a small leaflet which could be given to customers, explaining the discerning ethos and contemporary style of Lasan, with hopes it will be passed on to prospective customers. MOJO will handle the creative concept, art direction and graphic design of this project, working alongside regular collaborators SM2 for photography. |
MOJO CONTINUE TO GIVE HALFORDS STAFF THE INSIDE TRACK
SEPTEMBER 2011
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Winners of Gordon Ramsay's F-Word Best Restaurant, Lasan have commissioned MOJO to design a new marketing graphic communications piece to promote the multi-award winning restaurant. The Birmingham establishment was made famous by ground-breaking chef Aktar Islam, who appeared on the Channel Four show as well as being one of the four winning chefs on BBC2s "Great British Menu" last year. Aktar's business partner Jabbar Khan was impressed with the graphic design and creative concept work MOJO have done for both local and national brands and asked them to initially create a small leaflet which could be given to customers, explaining the discerning ethos and contemporary style of Lasan, with hopes it will be passed on to prospective customers. MOJO will handle the creative concept, art direction and graphic design of this project, working alongside regular collaborators SM2 for photography.
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2009 - MOJO STUDIO